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	<title>Monika's Musings &#187; Tasty treats</title>
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	<link>http://monikasmusings.com</link>
	<description>miscellaneous tidbits on marketing, advertising, and life in general</description>
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		<title>Gotta try it once</title>
		<link>http://monikasmusings.com/2009/11/26/gotta-try-it-once/</link>
		<comments>http://monikasmusings.com/2009/11/26/gotta-try-it-once/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 17:26:32 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[Budapest]]></category>
		<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=408</guid>
		<description><![CDATA[I am a firm believer in fully exploring the culture of the countries which you visit/live in. And in my book, food is a big part of a nation&#8217;s culture. There is a wonderful Christmas market right in front of my office building. While shopping for hand-made beauties, you can also grab a quick bite. [...]]]></description>
			<content:encoded><![CDATA[<p>I am a firm believer in fully exploring the culture of the countries which you visit/live in. And in my book, food is a big part of a nation&#8217;s culture.</p>
<p>There is a wonderful Christmas market right in front of my office building. While shopping for hand-made beauties, you can also grab a quick bite.</p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04053.JPG" target="_blank"><img class="alignleft size-medium wp-image-410" title="Xmas_market_budapest" src="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04053-300x225.jpg" alt="Xmas_market_budapest" width="300" height="225" /></a><br />
Today my colleague Vera, fully aware of my eagerness to try everything that is typically Hungarian, suggested we have our lunch out in the market. She also told me what she had in mind which produced quite a laugh in the hall to the dismay of colleagues who passed by.</p>
<p>So at 12, we went down and here you can appreciate the looks of incredulity on Vika and Masha&#8217;s faces while Vera is telling them what we are about to eat.</p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04055.JPG" target="_blank"><img class="alignleft size-medium wp-image-406" title="areyouforreal" src="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04055-300x225.jpg" alt="areyouforreal" width="300" height="225" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04058.JPG" target="_blank"><img class="alignleft size-medium wp-image-407" title="HUspecialty" src="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04058-225x300.jpg" alt="HUspecialty" width="225" height="300" /></a><br />
And this is me. About to try &#8211; for the first time in my life &#8211; rooster balls in tomato sauce. I kid you not.</p>
<p>Now, frankly, I am having second thoughts about placing this post under the <em>Tasty Treats</em> category. But what the hell.</p>
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		<title>And I keep smiling about it&#8230;</title>
		<link>http://monikasmusings.com/2009/11/18/and-i-keep-smiling-about-it/</link>
		<comments>http://monikasmusings.com/2009/11/18/and-i-keep-smiling-about-it/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:39:55 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[Budapest]]></category>
		<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=398</guid>
		<description><![CDATA[Vesko and I really like Thai food. Unfortunately, we do not have Thai restaurants in Bulgaria, so every time we are abroad we look for one. Needless to say, one of the first Google searches we did when I learned I would be living in Hungary for half a year was &#8220;Thai restaurants in Budapest&#8221;. [...]]]></description>
			<content:encoded><![CDATA[<p>Vesko and I really like Thai food. Unfortunately, we do not have Thai restaurants in Bulgaria, so every time we are abroad we look for one. Needless to say, one of the first Google searches we did when I learned I would be living in Hungary for half a year was &#8220;Thai restaurants in Budapest&#8221;. Luckily, there are a couple.</p>
<p>If you are in the city, I would recommend the <a href="http://www.thaietterem.hu/content/en/home/" target="_blank">Bangkok Thai Etterem</a> which has excellent Pad Thai (do not be tempted by the spring rolls, though).</p>
<p>This weekend we tried another one (unfortunately it has no web site). It is situated right next to the Intercontinental hotel on the bank on the Pest side, with a splendid view of Buda. We were the only ones in the whole restaurant (with the short-lasting exception of an elderly American couple who came in, made a big fuss about there being smoke where you dine, and left &#8211; all in all in about a minute and a half).</p>
<p>The food was nothing to rave about (though decent, and with better spring rolls), however the waitress did the cutest thing ever. She was really quick to serve us and take our empty dishes away and one of the times she passed by our table, she casually dropped this note in front of us:<br />
<a href="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04049.JPG" target="_blank"><img class="alignleft size-medium wp-image-400" title="DSC04049" src="http://monikasmusings.com/wp-content/uploads/2009/11/DSC04049-300x225.jpg" alt="DSC04049" width="300" height="225" /></a><br />
It was so spontaneous and &#8211; for lack of a better word &#8211; cute &#8211; that I saved the note. And every time I look at it, I cannot help smiling.</p>
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		<title>Park &#8211; My new favorite bar</title>
		<link>http://monikasmusings.com/2009/05/28/park-my-new-favorite-bar/</link>
		<comments>http://monikasmusings.com/2009/05/28/park-my-new-favorite-bar/#comments</comments>
		<pubDate>Thu, 28 May 2009 20:15:13 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[General stuff]]></category>
		<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=304</guid>
		<description><![CDATA[I have a new favorite cafe/bar in Sofia! If you haven&#8217;t heard about it already (though it seems the whole city hangs out there now) &#8211; Park opened on May 13 this year, conveniently located 20 meters from where I live &#8211; at the corner of Shipka blvd and San-Stephano str. It is the perfect [...]]]></description>
			<content:encoded><![CDATA[<p>I have a new favorite cafe/bar in Sofia!</p>
<p>If you haven&#8217;t heard about it already (though it seems the whole city hangs out there now) &#8211; Park opened on May 13 this year, conveniently located 20 meters from where I live &#8211; at the <a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=Shipka+26+Sofia&amp;sll=42.693871,23.339134&amp;sspn=0.001506,0.003455&amp;ie=UTF8&amp;ll=42.693807,23.339467&amp;spn=0.001506,0.003455&amp;t=h&amp;z=18&amp;iwloc=A" target="_blank">corner </a>of Shipka blvd and San-Stephano str.</p>
<p>It is the perfect place for:</p>
<p>- breakfast (they open at 8:30 am and their freshly baked croissants are to die for)<br />
- quick snack during the day<br />
- after-work drink (excellent strawberry daiquiri and Mojitos)<br />
- meeting up with friends, talking business or sitting by yourself (free wireless).</p>
<p>The interior is fantastic, the staff is super friendly and the atmosphere is great. See for yourself:</p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02757.jpg" target="_blank"><img class="alignleft size-medium wp-image-296" title="Park_1" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02757-300x225.jpg" alt="Park_1" width="300" height="225" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02759.jpg" target="_blank"><img class="alignleft size-medium wp-image-297" title="Park_2" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02759-225x300.jpg" alt="Park_2" width="225" height="300" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02762.jpg" target="_blank"><img class="alignleft size-medium wp-image-298" title="Park_3" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02762-300x225.jpg" alt="Park_3" width="300" height="225" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02765.jpg" target="_blank"><img class="alignleft size-medium wp-image-300" title="Park_5" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02765-300x225.jpg" alt="Park_5" width="300" height="225" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02769.jpg" target="_blank"></a><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02772.jpg" target="_blank"><img class="alignleft size-medium wp-image-302" title="Park_7" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02772-300x225.jpg" alt="Park_7" width="300" height="225" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02778.jpg" target="_blank"><img class="alignleft size-medium wp-image-303" title="Park_8" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02778-225x300.jpg" alt="Park_8" width="225" height="300" /></a></p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02764.jpg" target="_blank"><img class="alignleft size-medium wp-image-299" title="Park_4" src="http://monikasmusings.com/wp-content/uploads/2009/05/dsc02764-300x225.jpg" alt="Park_4" width="300" height="225" /></a></p>
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		<title>O&#8217;nice. SO nice!</title>
		<link>http://monikasmusings.com/2009/03/23/onice-so-nice/</link>
		<comments>http://monikasmusings.com/2009/03/23/onice-so-nice/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 09:39:23 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[Random fun facts]]></category>
		<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=236</guid>
		<description><![CDATA[Lo and Behold! Great news for the bagel lovers  in Sofia. I found a fantastic little bagel place (thanks, Trayan!) right in the center of the city. O&#8217;nice offers the real thing &#8211; not the Dunkin Donuts crap, mistakenly called bagel. The place is small and very cozy, the food is divine: a great choice of [...]]]></description>
			<content:encoded><![CDATA[<p>Lo and Behold!</p>
<p>Great news for the bagel lovers  in Sofia. I found a fantastic little bagel place (thanks, Trayan!) right in the center of the city. <a href="http://www.onice.bg" target="_blank">O&#8217;nice</a> offers the real thing &#8211; not the Dunkin Donuts crap, mistakenly called bagel. The place is small and very cozy, the food is divine: a great choice of bagels (more to come in two to three weeks), a tea selection that will satisfy the most pretentious of you out there, real good coffee (Vesko says) and smoothies! Also, as any self-respected place nowadays would, there is wireless Internet available.</p>
<p>Chris, the owner, is Irish and he would come by, say Hi and make sure everything is fine. They also offer frozen bagels to go &#8211; you could take one, six or a dozen &#8211; and you can make your own selection.</p>
<p>I know I&#8217;ll be there often! And I definitely recommend it!</p>
<p>And for those of you who want to experiment with food &#8211; <a href="http://foodbyandreas.blogspot.com/2009/03/bagels.html" target="_blank">here </a>you can find an easy recipe for home-made bagels.</p>
<p>Enjoy!</p>
<p>P.S. Here it is, your random fact of the day: March 23rd is the international day of meteorology.</p>
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		<title>Guess who&#8217;s back</title>
		<link>http://monikasmusings.com/2009/03/10/guess-whos-back/</link>
		<comments>http://monikasmusings.com/2009/03/10/guess-whos-back/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 20:09:49 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=213</guid>
		<description><![CDATA[I am happy to report that nagging works and that the KFC Boxmaster is back by popular demand. I am waaaay far from thinking that this had much to do with it, but at least collective complaints brought a popular snack back on the menu. And, needless to say, everyone at the KFC where I [...]]]></description>
			<content:encoded><![CDATA[<p>I am happy to report that nagging works and that the KFC Boxmaster is back by popular demand. I am waaaay far from thinking that <a href="http://monikasmusings.com/2009/01/31/kfc-giveth-kfc-taketh-away/" target="_blank">this </a>had much to do with it, but at least collective complaints brought a popular snack back on the menu. And, needless to say, everyone at the KFC where I went today was ordering the Boxmaster. </p>
<p>It makes my day to see that some companies make mistakes, but are willing to listen to their customers and correct those mistakes in good time.</p>
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		<title>DREK illustarted</title>
		<link>http://monikasmusings.com/2009/02/17/drek-illustarted/</link>
		<comments>http://monikasmusings.com/2009/02/17/drek-illustarted/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:38:04 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=152</guid>
		<description><![CDATA[Most of us who have studied Marketing have heard of the DREK scale. For those of you who haven&#8217;t &#8211; it is a pretty straightforward scale on which you can measure brands: Differentiation Relevance Esteem Knowledge Basically &#8211; how different is your brand from the other brands/products in the category, how relevant is it to [...]]]></description>
			<content:encoded><![CDATA[<p>Most of us who have studied Marketing have heard of the DREK scale.</p>
<p>For those of you who haven&#8217;t &#8211; it is a pretty straightforward scale on which you can measure brands:</p>
<p><strong>D</strong>ifferentiation</p>
<p><strong>R</strong>elevance</p>
<p><strong>E</strong>steem</p>
<p><strong>K</strong>nowledge</p>
<p>Basically &#8211; how different is your brand from the other brands/products in the category, how relevant is it to customers/consumers, how much your brand is respected and how many people know about it. The two really important ones are <strong>D</strong> and <strong>R</strong> &#8211; the others basically don&#8217;t matter. Cause if everyone knows about and respects your brand but never buys your products you&#8217;re kinda screwed, and vice versa: if very few people know and respect you, but since your stuff is significantly different and relevant to them, they buy it, you&#8217;re pretty much set.</p>
<p>My favorite place in Paris (which I highly recommend to everyone) <em>Le Refuge des Fondus</em>, situated on the picturesque Rue des Trois Fr<em>e</em>res definitely scores high points on the entire scale. It is relevant to anyone looking for a fun and unusual experience and is different from just about any restaurant you could find. Some of the most fun we have had in Paris was at Le Refuge des Fondus also known as the Baby Bottle Place.</p>
<p>The urban legend tells us that before at this place there was a store for baby stuff. And the new owners decided to retain a keepsake &#8211; the baby bottles in which today wine is served. Speaking of <strong>D</strong> &#8211; pray tell when was the last time you got wasted by drinking from a baby bottle??</p>
<p>This is the owner and the guy who runs the show:</p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/02/fondu-place_owner.jpg" target="_blank"><img class="alignleft size-medium wp-image-151" title="fondu-place_owner" src="http://monikasmusings.com/wp-content/uploads/2009/02/fondu-place_owner-300x227.jpg" alt="fondu-place_owner" width="300" height="227" /></a></p>
<p>He makes a point never to smile; his seriousness is part of the game. He personally greets all of his customers at the door (it isn&#8217;t hard since the place is surprisingly tiny):</p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/02/fondu-place.jpg" target="_blank"><img class="alignleft size-medium wp-image-149" title="fondu-place" src="http://monikasmusings.com/wp-content/uploads/2009/02/fondu-place-300x227.jpg" alt="fondu-place" width="300" height="227" /></a></p>
<p>and then helps you with the seating arrangement. To make maximum use of the available space (and also for fun of course), all of the walls of the restaurant are lined with tables. And in order to sit on the side by the wall, one has to step on a chair, step across the table and then sit down. Which is super fun, especially the first time you do this. But it&#8217;s also a pain in the ass, because that&#8217;s also the way you get out, incl. to go to the bathroom. And trust me, after 2-3 baby bottles of wine &#8230; well, there are easier things to do than this little ritual. The whole place being one giant table most of the time results in some funny situations: you are literally sitting on the lap of the person beside you and more often than not it is someone that you&#8217;ve never met in your life. But some really cool conversations with complete strangers can be struck up at this place.</p>
<p>The food they serve is just fondue &#8211; two types: meat and cheese. And despite the fact that all of their clients cook their own meal, there are two very visible chefs in the appropriate white top hats. It&#8217;s still beyond me what they do there &#8211; perhaps some relatives who badly need employment? Dunno.</p>
<p>The most important part of the experience is, of course, the wine. It is very important that you know this is the worst possible wine you can find in France. But it only costs 1,50 or 2 euros a bottle. And, my God, is it a guarantee to have fun :</p>
<p><a href="http://monikasmusings.com/wp-content/uploads/2009/02/fondu-place_fun.jpg" target="_blank"><img class="alignleft size-medium wp-image-150" title="fondu-place_fun" src="http://monikasmusings.com/wp-content/uploads/2009/02/fondu-place_fun-300x222.jpg" alt="fondu-place_fun" width="300" height="222" /></a></p>
<p>One thing though: you <em>have to </em>drink. One night I took my cousin who was visiting Paris there for dinner. We had been at a party the night before, we were looking for something nice&#8217;n'greasy to eat and she definitely did not want to drink. So when she asked for a coke the owner pointed to the door and just said one word: Out! She tried to object, but it was pointless &#8211; she either ordered a [baby] bottle of wine or she had to leave without dinner. You have to play by the rules and that&#8217;s that. However, not only can you write on the walls, but you are encouraged to do so.</p>
<p>It is practically impossible to make a reservation and you normally end up waiting outside this place for a good hour, but nobody seems to mind, since they know they&#8217;re in for the experience of a lifetime.</p>
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		<title>Simply perfect</title>
		<link>http://monikasmusings.com/2009/02/16/simply-perfect/</link>
		<comments>http://monikasmusings.com/2009/02/16/simply-perfect/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 16:56:05 +0000</pubDate>
		<dc:creator>monika</dc:creator>
				<category><![CDATA[Tasty treats]]></category>

		<guid isPermaLink="false">http://monikasmusings.com/?p=142</guid>
		<description><![CDATA[On Saturday we went to have dinner at 2030 Brasserie. I have two words to describe it: simply perfect. The second you walk through the door you&#8217;re no longer in Sofia &#8211; you&#8217;re in Paris. The owners &#8211; a French-Bulgarian couple &#8211; have managed to recreate the true atmosphere of a French brasserie. The place [...]]]></description>
			<content:encoded><![CDATA[<p>On Saturday we went to have dinner at <a href="http://www.2030brasserie.com/" target="_blank">2030 Brasserie</a>. I have two words to describe it: <em>simply perfect</em>.</p>
<p>The second you walk through the door you&#8217;re no longer in Sofia &#8211; you&#8217;re in Paris. The owners &#8211; a French-Bulgarian couple &#8211; have managed to recreate the true atmosphere of a French brasserie. The place is super cozy with romantic furniture, dimmed lighting and soft background French music. The service is impeccable and the food is divine.</p>
<p>We had to ask what the 20 30 thing was all about. The waitress simply smiled &#8211; she was sorry, she didn&#8217;t know. It was a sentimental secret of the owners and they kept it to themselves. Somehow, that was just the answer I was expecting &#8211; it totally added to the magic of this place.</p>
<p>If ever you are in Sofia make sure you check it out.</p>
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