Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

Словоред му е майката

July25

От няколко дни из БГ ефира се върти една родна реклама на бисквитки. На пакшота се изписва (а и дикторският глас го изговаря, в случай, че някой пропусне): Мечето, което обича да яде детето”.

Съвсем сериозно.

Не чух името на продукта, но Веско (който по принцип има алергия от мечки и когото отдавна юркам да си направи Beware of the Bear blog) предположи “Бисквити Детски страх” с brand extension ”Вафлички Кошмар”. Всичко това на фабрика “Разгром”.

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • Delicious
  • Google Reader
  • LinkedIn

Петъчно

July23

Смея се с глас и ви поздравявам с това каре, което ми напълни душата (обърнете специално внимание на warning-a):

Отдавна чакам да видя нещо толкова свежо. Не знам коя е агенцията, но ще се постарая да разбера и да дам credit where credit is due!

Честит петък :)

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • Delicious
  • Google Reader
  • LinkedIn
posted under Marketing | No Comments »

Banks make pretty one day

July22

You know banks? Those necessary evil institutions you wish no-one ever came up with? Despite the fact that we all dislike them (quite genuinely), the truth is – we cannot do without them. Not in today’s world, at least. And they are racing one another to get clients’ trust, sympathy and loyalty. To get clients to like them. Just a little bit.

And every once in a while they succeed. With me it’s always been the little things, the little gestures. And yesterday a bank-sponsored initiative made me smile.

I don’t know if you’ve ever heard of the Brussels floral carpet (I hadn’t until yesterday), but apparently it has been happening every year since 1971: the Grand Place (the central square in Brussels) gets covered with a huge “carpet” made out of flowers. This year, EiBank (Си Банк), as a representative of the Belgian business in Bulgaria, sponsored the creation of a small floral carpet in one of the Sofia central parks. Here’s a shot of it that I took on my way home last night. It really brought a smile to my face.

Kudos, EiBank! And thanks for making my walk home a little more pleasurable.

P.S. The title of this post is a lamentable spoof of Me Talk Pretty One Day. Yeah … I know (but it is damn near 40 degrees C outside …)

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • Delicious
  • Google Reader
  • LinkedIn
posted under Marketing | No Comments »
« Older EntriesNewer Entries »