Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

No one said it would be bright

November21

Although it may seem that as a recent ex-smoker, I am compelled to trash cigarette ads, this is actually quite far from the truth. In fact, I have a great interest in advertising tobacco, mainly because it is so damn difficult what with all the restrictions and stuff. However, these days Sofia became flooded with these:

Seriously? Bulgaratabac – “A look into the future”??

Come on, now. A carpe-diemish headline I would have understood well. After all, every self-respecting smoker will spend hours on end convincing you that they enjoy their little habit just as they enjoy life – here and now – and are not particularly concerned with eventual future trouble that might arise thereof. However … A look into the future? As a headline of one of the most common causes of nasty diseases and premature death? I think not.

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Опити пра’им

February11


А ти опитай Граматика за трети клас … И проблемът с копи-то ти ще се изглади. Може би…

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Seeing is believing

November10

I’ve always been a sucker for good marketing events. An event is much more difficult to pull off than it actually seems. And very very rarely you have cases which combine a great technology with an awesome event idea. So rarely in fact, that I would actually travel to Belgium just to see this.

You can count on Samsung for all of the above (state-of-the-art technology, awesome event idea and flawless execution).

If you’ve seen this already – watch it again. It is that good. If you haven’t seen it … I am slightly jealous, cause watching it for the first time is quite an experience:

Augmented reality ftw!

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