Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

You’re pissing me off … Or not

July27

I’ve always been a fan of new ideas, theories, shifts in general opinion & attitude and the like. That’s why I was all too happy to discover Edward de Bono‘s book Six Thinking Hats. To sum it up: de Bono tells us that we’ve been thinking wrongly for the past 2300 years. And tells us to start thinking the right way. The guy’s got balls. By the way, he will have a seminar in Sofia on September 23rd this year – I bet it’s going to be a real treat!

Remember how up until very recently everybody and their mother were advocating that emotions have no place at the office? I have always thought this was wrong for a very simple reason: whether we like to admit it or not, us human beings, both male and female, are a bundle of emotions all the time. And if we try to suppress our emotions, the most we could achieve is to escalate them even more. We can’t just wave them off. However, if we acknowledge them we can continue about our regular busy days.

A couple of days ago, I was at a Management skills training and I was happy to find out that the newest theories are along the same line – get your emotions out in the open. Naturally, we turned it all into a joke and since the training we walk around the office asking everyone How are you feeling? which annoys the hell out of the colleagues who weren’t at the training …

I was quite surprised when one of the trainers told us to analyse our reactions more carefully and that the emotions that other people’s actions provoke in us have nothing to do with those people or their actions. They are only related to our needs and the way we feel at the moment. At first we were all like … WTF? Of course we jumped at her immediately and started arguing with this absurd statement until she illustrated it with the following example:

Scenario A) I am a really busy person. My day is meeting after meeting after meeting. I value punctuality and it is very important for me that others respect my time and schedule. One day, my 12 o’clock calls to say s/he is 15 minutes late. This pisses me of big time, because it will screw up my entire schedule for the afternoon.

Scenario B) I am a really busy person. My day is meeting after meeting after meeting. I value punctuality and it is very important for me that others respect my time and schedule. Although fun, it does get very tiring and sometimes I am dying to have a 15-minute break from this madness. One day, my 12 o’clock calls to say s/he is 15 minutes late. And I think to myself: THANK GOD!

I never thought about this but I found it pretty cool. And pretty damn true.

Соц изънт дед

July25

Малиииии, мали, мали!

Учим маркетинг § управление на търговската марка, правим си семинари и innovation форуми, каним всеизвестни личности да ни изнасят лекции как да правим повече и повече пари, ама май яко ни убягва, че още си живеем в добрия стар народен соц контекст …

Отиваме вчера с Веско да си резервираме морето – тази година си избрахме Албена. Добри души ни посъветваха да отидем в бюрото на място, щото през нета и по телефона ставали гафове. Мдам. Бяхме, разбира се, проверили работното време предварително – в събота до 4. До тук добре. Цъфваме там в 2:30 (в най-горещото време на най-горещия за годината ден, което отвсякъде си показва колко сме се посветили на идеята “Албена” (освен колко сме несъобразителни)). Ефектът беше от рода на “чукам, влизам – гледам: заключено”. Пуснати кепенците, няма светлинка и най-важното: няма жив човек в офиса. Ние обаче сме а) упорити и б) подготвени, пък и в) нямаме друго удобно време, в което да направим резервацията – с две думи: записали сме си и мобилните телефони, дадени на сайта (където, апропо стои обещаващият надпис “Ваканция мечта” … Ще видим). Та, звъним на мобилен номер 1. Ще ви учудя: никой не вдига. Пробваме втория и чудо! – отвътре през сумрака върви леко летаргична лелка (тук исках да сложа линк към Wiki статия за феномена “лелка” – все още няма такава, но някой определено трябва да спастри една! Веско?), въоръжена с ключ. Отключва ни и почва да мрънка, че се е затворила нарочно, щото си има работа. Ама … Ама … Чакай … твоята работа Е работа с клиенти. Решавам, че няма нужда … важното е да спечелиш не битката, а войната, пък аз си искам резервацията.

Казвам си това ще го преживея, но наистина автентично се изненадвам като ни посочват два стола и ни казват Седнете там и чакайте, че имам спешни отчети да правя. Whaaaaaat? Really???? За нейн късмет, сме недоспали и махмурлии, та, макар че съм вече бясна, решавам, че няма да й се карам и да й обяснявам как се обслужват клиенти. ТРИДЕСЕТ минути по-късно О! късмет! Обръщат ни внимание!!

Такааам. Причината, по която сме там е, че на място “ти предлагат различни варианти и оферти”. My ass. Вместо това с досада ме питат точно в кой хотел на каква формула искам да отседна. И това го преживявам, макар че почвам да се питам що аджеба съм там, като всичко това можех да си направя и по телефона/през сайта. И точно успявам да си кажа желанието и на лелката й звъни мобилният телефон. И тя го вдига … отпуска се на стола си и почва сладко лафче! Дааа, да, бе, на работа съм. Че и клиенти имам! Тъкмо днес си мислех да затворя по-рано, че и час за кола маска си записах (ще ви спестя къде щеше да си прави процедури, ма ние с Веско и това чухме) пък ми дойдоха клиенти. Да, да – пробвах я рецептата, ма нещо на децата май не им хареса. Уф, айде, че нали ти казах все пак – клиенти имам. (Мдааа, ти си направо еталон за обслужване!)

Имах няколко въпроса, зададох си ги и изпаднах в ситуация на неловко мълчание. Минутки по-късно тя се обърна учудено към мен и ме пита Ма вие на мен ли нещо говорите?

След още един телефонен разговор и няколко обяснения от моя страна какво всъщност предлагат (щото аз си бях прочела на сайта и очевидно я учудих с част от информацията), все пак успяхме да стигнем до заветната резервация.

Ваканция мечта, викате начи? Ако обслужването в Софийския им офис е някакъв вид preview на това, което ни чака там … ще трябва да поясняваме за чия мечта става дума.

To hate or not to hate

May18

On May 17th 1990 the World Health Organization (WHO) removed homosexuality from the International Classification of Diseases. This is why May 17th has been declared the International Day Against Homophobia. The WHO accepts hetero, homo and bisexuality as types of human sexuality, yet a lot of people are too quick to declare themselves better and more knowledgeable experts than those who work at the WHO and denounce gay people as sick, immoral or just perverts. It hurts me to listen to educated intelligent people who say that homosexuals should go treat themselves and cure themselves of this illness. However, I am not going to go on a rant here, I am just going to share with you three things:

1) About 8-10% of the world population is gay. 10% comes down to one in ten. Think of how many people you know and do the math … Some (many?) gay people force themselves to live not-so-happy straight lives because they don’t have the strength to fight homophobia (which often results in violence and if not – then in hate speech) and discrimination. In this society we live in, I can’t blame them…

2) For the past couple of years there have been campaigns against homophobia around May 17th. Two of my favorite campaigns are Be careful who you hate – it might be someone you love and Homosexuality is not a choice. Homophobia is.

3) A letter Mrs. Sharon Underwood (who has a gay son) wrote to the Valley News (White River Junction, VT) in 2000:

I am the mother of a gay son and I’ve taken enough from you good people.

I’m tired of your foolish rhetoric about the “homosexual agenda” and your allegations that accepting homosexuality is the same thing as advocating sex with children. You are cruel and ignorant. You have been robbing me of the joys of motherhood ever since my children were tiny. My firstborn son started suffering at the hands of the moral little thugs from your moral, upright families from the time he was in the first grade. He was physically and verbally abused from first grade straight through high school because he was perceived to be gay. He never professed to be gay or had any association with anything gay, but he had the misfortune not to walk or have gestures like the other boys. He was called “fag” incessantly, starting when he was 6.

In high school, while your children were doing what kids that age should be doing, mine labored over a suicide note, drafting and redrafting it to be sure his family knew how much he loved them. My sobbing 17-year-old tore the heart out of me as he choked out that he just couldn’t bear to continue living any longer, that he didn’t want to be gay and that he couldn’t face a life without dignity.

You have the audacity to talk about protecting families and children from the homosexual menace, while you yourselves tear apart families and drive children to despair. I don’t know why my son is gay, but I do know that God didn’t put him, and millions like him, on this Earth to give you someone to abuse. God gave you brains so that you could think, and it’s about time you started doing that.

At the core of all your misguided beliefs is the belief that this could never happen to you, that there is some kind of subculture out there that people have chosen to join. The fact is that if it can happen to my family, it can happen to yours, and you won’t get to choose. Whether it is genetic or whether something occurs during a critical time of fetal development, I don’t know. I can only tell you with an absolute certainty that it is inborn.

If you want to tout your own morality, you’d best come up with something more substantive than your heterosexuality. You did nothing to earn it; it was given to you. If you disagree, I would be interested in hearing your story, because my own heterosexuality was a blessing I received with no effort whatsoever on my part. It is so woven into the very soul of me that nothing could ever change it. For those of you who reduce sexual orientation to a simple choice, a character issue, a bad habit or something that can be changed by a 10-step program, I’m puzzled. Are you saying that your own sexual orientation is nothing more than something you have chosen, that you could change it at will? If that’s not the case, then why would you suggest that someone else can?

A popular theme in your letters is that Vermont has been infiltrated by outsiders. Both sides of my family have lived in Vermont for generations. I am heart and soul a Vermonter, so I’ll thank you to stop saying that you are speaking for “true Vermonters.”

You invoke the memory of the brave people who have fought on the battlefield for this great country, saying that they didn’t give their lives so that the “homosexual agenda” could tear down the principles they died defending. My 83-year-old father fought in some of the most horrific battles of World War II, was wounded and awarded the Purple Heart.

He shakes his head in sadness at the life his grandson has had to live. He says he fought alongside homosexuals in those battles, that they did their part and bothered no one. One of his best friends in the service was gay, and he never knew it until the end, and when he did find out, it mattered not at all. That wasn’t the measure of the man.

You religious folk just can’t bear the thought that as my son emerges from the hell that was his childhood he might like to find a lifelong companion and have a measure of happiness. It offends your sensibilities that he should request the right to visit that companion in the hospital, to make medical decisions for him or to benefit from tax laws governing inheritance. How dare he? you say. These outrageous requests would threaten the very existence of your family, would undermine the sanctity of marriage.

You use religion to abdicate your responsibility to be thinking human beings. There are vast numbers of religious people who find your attitudes repugnant. God is not for the privileged majority, and God knows my son has committed no sin. The deep-thinking author of a letter to the April 12 Valley News who lectures about homosexual sin and tells us about “those of us who have been blessed with the benefits of a religious upbringing” asks: “What ever happened to the idea of striving … to be better human beings than we are?”

Indeed, sir, what ever happened to that?

Sharon Underwood.

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