Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

The new peer pressure

December14

So, smoking was bad enough, but at least it was straight-forward: you smoke – you’re cool; you don’t – you’re healthy (but definitely not cool). Up to a point, that is.

In the era of new-age communications the newest form of peer pressure is the infamous Facebook “like” button. What do you really like?

I have a friend who posts something, likes her own post, then comments on it and likes her own comment. With depressing regularity. Some “like” everything that goes on their wall. Others give the thumbs up for pretty much every single post their friends have  (including stuff like “I am having such a crappy day” and “my dog who was totally my best friend in the world just died”). Seriously … every so often (read: at least once a day) I feel like screaming What exactly IS it that you like about that, dude???

Tonight I saw a new high/low: Bogomil Bonev, who was one of the finalists in Bulgaria’s X factor edition (or one of his PR peeps) posted on his page “Good evening. :*” – you know the *simple* kiss sign, without even bothering to include the hyphen. Within seconds – literally seconds!! – that got 609 likes.

Granted, the boy is polite, but does that really deserve all that hype?

I often find myself wondering whether I will offend someone by not liking their post. You know, people have been known to get offended by far less than that. But it leaves me wondering … What do YOU like on Facebook?

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