Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

Banks make pretty one day

July22

You know banks? Those necessary evil institutions you wish no-one ever came up with? Despite the fact that we all dislike them (quite genuinely), the truth is – we cannot do without them. Not in today’s world, at least. And they are racing one another to get clients’ trust, sympathy and loyalty. To get clients to like them. Just a little bit.

And every once in a while they succeed. With me it’s always been the little things, the little gestures. And yesterday a bank-sponsored initiative made me smile.

I don’t know if you’ve ever heard of the Brussels floral carpet (I hadn’t until yesterday), but apparently it has been happening every year since 1971: the Grand Place (the central square in Brussels) gets covered with a huge “carpet” made out of flowers. This year, EiBank (Си Банк), as a representative of the Belgian business in Bulgaria, sponsored the creation of a small floral carpet in one of the Sofia central parks. Here’s a shot of it that I took on my way home last night. It really brought a smile to my face.

Kudos, EiBank! And thanks for making my walk home a little more pleasurable.

P.S. The title of this post is a lamentable spoof of Me Talk Pretty One Day. Yeah … I know (but it is damn near 40 degrees C outside …)

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