How can you even compare (advertising) creativity across countries? It is definitely a cultural and contextual phenomenon, and both of these are very different in Sofia and London, as you certainly know Also, “beauty is in the eye of the beholder”, as the saying goes. I for one think that it is perfectly normal to admire and consider interesting and exciting stuff that you are not accustomed to, that makes you see the world in new and different ways. And that usually happens when you travel or live abroad. That, however, does not necessarily mean that what you already have and know inside and out is all grey and boring. Open your eyes, hon And if you can change the way you look at the world around (and inside of) you, you will most certainly discover dozens of sweet little surprises every day, even in Sofia. If you fail, Cherry and I will try to help For instance, I made some pretty big changes in my life recently (as you know) and in the process began to appreciate a number of things and people in new ways! Extremely exciting, trust me! All it takes is changing your viewpoint. Even small changes will do Oh, and by the way, creativity is a wonderful thing, indeed. But what kind of creativity – the kind that just amuses and/or sells (as in advertising) is simply not worth giving so much thought to. The kind that makes people think and feel differently (as in art) – well. that’s something else. Maybe you have that craving somewhere deep inside… Promise to think about that? Love, M.