Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

On focus groups


I am and I believe I’ll always be a fan of marketing research. The more the better, including focus groups.

However, when it comes to focus groups, I am always mindful of the opinions of two great men:

1) Henry Ford: “Had I listened to focus groups, I would have made a fantastic carriage.”

2) Sergio Zyman: “Make sure you don’t ask stupid questions at focus groups. For exapmle – if you ask ‘Why don’t you drink more Coke’, you might get an answer ‘Cause I don’t feel like it, dude!”

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