Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

Spoiler: this is what happens when you fire your agency


In today’s world where creativity is put on a high pedestal and there is a severe competition between the banks for every lev out there, I came across this:


For those of you who still aren’t fluent in Bulgarian, the text says: ” Deposit 1+2+3. Short-term deposits in BGN, EUR and USD. The indicated interest rates are annual, for BGN deposits”.

So there. You tell me if you understand something. What’s the term of the “short-term” deposit? Do 1, 2 and 3 indicate the months you deposit your money for? If it is just one [short term] deposit, why 1, 2 and 3? Which interest rate corresponds to which term? WHAT does this tell me???

Why does Cibank (formerly known as EiBank) think it made a smart decision by doing this ad in-house? Did it? I sure hope so! (If not, I hope they fired their agency.) And, if they did do it in-house, do they really think it was a good idea to save a couple hundred Euro for this to come out?

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