Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

What were you thinking?

April6

Today I received my first copy of Advertising Age (despite the fact that I subscribed for it for an entire year, I got nothing for the first three months). I quite enjoyed it, however, it turned out to be yet another marketing magazine where in every second article someone says something along the lines of “Now that we are in a period of a financial crisis, companies really want to see results for every penny invested in marketing and advertising”.

I just cannot help but ask … Really??? NOW you expect to see results? What were you thinking before the crisis? Let’s keep spending a couple of million each year just because it’s there?

And if people are really that dumb why am I not a millionaire?

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