Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

On financial crises and marketing budgets – part II


As the first quarter of the year is drawing to a close and I still do not have an approved Marketing budget to play with, I wanted to draw your attention to a great article which talks more about what we discussed here

Dave Chase, the Chief Marketing Officer of Altus Alliance discusses the great effect that companies who advertised during the Great Depression enjoyed later on. 

Think long-term! 

Happy Friday the 13th, second time in a row.

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