Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

Great to be a bum in London

February20

No free lunch. In London. For real.

In complete contrast to today’s earlier post – something interesting is happening in London during the entire month of February. Little Bay Restaurant is offering free lunch out of compassion for the people affected by the financial crisis (well, for that and other reasons).

Mr. Ilic, the restaurant’s owner, has declared that his customers can pay as much as they desire for their meal. In a TV interview Ilic says that so far this initiative has brought him more clients and more profit. With the exception of a couple who paid 2 pennies for two steaks, most of the clients actually leave more money than the price of the dishes would have been.

What Ilic is modestly omitting is the fact that this move brought him more free publicity than anyone could hope for. Interviews are shown on major TV channels, articles are written, links to featuring blog posts are being e-mailed all over the world.

Hats off, mister! We would never know if this was sheer goodness or a very well calculated PR strategy (somehow, I am inclined to believe the latter) but it scores high marks in my book for creativity.

Here it is, your random fact of the day:

On February 20th 1933, the US Congress declares the end of the Dry Regime. Cheers!

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One Comment to

“Great to be a bum in London”

  1. On February 21st, 2009 at 5:19 pm Stocks and Bonds » Blog Archive » Monika’S Musings » Blog Archive » Great To Be a Bum in London Says:

    [...] In complete contrast to today’s earlier post – something interesting is happening in London during the entire month of February. Little Bay Restaurant is offering free lunch out of compassion for the people affected by the financial …Next Page [...]

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