Monika’s Musings

miscellaneous tidbits on marketing, advertising, and life in general

Googleization

February11

I was at a seminar dedicated to online advertising today. I keep going to these things, hoping someone would surprise me, that they would say something new and/or interesting, but alas! Most of the conversations and “new ideas” we’ve been hearing for years now.

Yesterday, however, one of the panelists used a really cool word – googleization of the Bulgarian market. He was referring to Google’s aggressive politics when it comes to entering new markets. I didn’t mind at all, since I am a dedicated fan, however, the local online media does not look at this perspective through pink glasses. Today 90-95% of online ad spends go to Bulgarian media, while the forecast is that they would only get about 50% of the online advertising in the very near future. Hmm…

Google is the Obama of the Internet, he said.

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